Target established itself because the day time division of the Dayton-Hudson Corporation within the 1970s; it began expanding the shop nationwide in the Nineteen Eighties and introduced new retailer formats underneath the Target brand in the Nineteen Nineties. The firm has found success as a cheap-chic player within the trade. The parent company was renamed the Target Corporation in 2000 and divested itself of its final department retailer chains in 2004.